Take advantage of this interview while it’s available for a full 48 hours. Don’t miss it!
Did you know that women make 85% of the purchases in the US? That’s 7 trillion dollars a year! We have far reaching impact within our families, communities and lives. Our featured guest today, Diane MacEachern, author of “Big Green Purse”, shares what she has learned about the power women possess in changing the world through choice. Choice in what we buy, what we demand as a consumer and what knowledge and way of life we pass on to our children. Learn from this engaging interview how women can leverage this power to create a sharing economy based in value not in consumption and a world without toxic, wasteful products.
Women Hold the Purse that Can Change the World
Diane MacEachern started early on in communications and public education within politics and activism. In time, she began to see the potential of working with women in the market place and saw the power of the symbolic Big Green Purse we all have when we choose to use our money in a “green” way. Diane’s passion includes the power women have in the marketplace that allows us to better protect themselves and our family from harmful products and make the world a better place to live. She developed Big Green Purse to educate women on the effects of our spending habits and how to pressure companies to provide healthier, safer products and become responsible corporate citizens.
In this interview, Diane shares how we are a collective that can shape the marketplace and that even 10-15% of the buyers demanding a certain quality and standard of a product can be the tipping point.
- Using our marketplace clout gives us the ability to make an impact with very little effort.
- We as buyers, connected to a collective of people doing the same thing, have an impact in the market and therefore an impact on the planet.
- Align yourself with groups that have grassroots strength and share similar missions.
Diane’s Free Gift for You upon Registering for the Summit!
Free Guide to “Shifting to Green Living and Saving $5070.00”.
Diane MacEachern is the Founder and CEO of Big Green Purse, a blog to inspire consumers to use their marketplace clout to protect the planet and themselves by shifting their spending to the greenest products and services available. She is one of America’s leading green consumer advocates and an award-winning entrepreneur who recently received the “Image of the Future” prize from the World Communication Forum in Davos, Switzerland. Named one of America’s EcoHeroes by Glamour magazine, she was included on Earth & Industry’s List of “16 Women in Sustainability You Must Follow” as well as Blogtrepreneur’s “100 Must Read Green Blogs for Women.”
What are Your Takeaways? Share them using the hashtag #womenasgamechangers here:
- Facebook: Women Of Green, US Green Chamber of Commerce and The Big Green Purse
- Twitter: @womenofgreen @usgreenchamber @biggreenpurse
- Join our Facebook group: Women Leaders in Green Business, Women as Game Changers
Come to Women As Game Changers: A Living Lab: Santa Fe, New Mexico, October 13-15, 2016
Amplify the Game-changer within and come to our “Women As Game Changers” Living Lab with Nell Newman of Newman’s Own Organics and other amazing game-changing women. This 2-day immersive, interactive and creative laboratory where you will roll up your sleeves and take a deep dive into your life’s work with some of the world’s most progressive, game-changing women.
Special Pricing for Summit-goers till June 1st: HALF OFF LIVING LAB PRICE!
Contact Carolyn Parrs at firstname.lastname@example.org for a free strategy session to activate the game-changer in you. Put “Women As Game Changers” in the
- social entrepreneurs & enterprises
- green businesses
- sustainable brands
- health & wellness
- socially-focused organizations and projects
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