Fair Trade Jewelry Hits the U.S.: A Women as Game Changers Interview with Helen Chantler


Take full advantage of this interview for 48 hours.

You heard of fair trade coffee and chocolate? Well, Helen Chantler and her husband have taken the fair trade concept to a whole new level. Their company, Reflective Images Jewelry, is the very first fair trade jeweler in the U.S. They believe what you put in your body (like coffee and chocolate) is as important as what you put on it . In this interview, Helen speaks candidly about her journey as an entrepreneur and activist in a highly controlled and competitive industry. Watch this and witness a game changer in the making.

A Game Changer in the Making

Helen Chantler is not only trailblazing in the fair trade gold market but also trailblazing how business is done. Helen is the creator and founder of Reflective Images Jewelry, the first fair-trade gold jeweler in the U.S. She and her husband, Marc Choyt, not only sell high quality gold, but to also economically support the communities sourcing the gold. Through fair trade practices in their business, she helps grow communities by investing back into them to create service centers as hospitals, schools, clinics, etc. — reinforcing the need for companies and mines to follow a similar path of conscious business practices.

Helen began Reflective Images with the intention of gaining more financial freedom and flexibility, but realized in the process that she wanted go beyond the motivation of profit only to include a business involved in social activism.

As with many business owners, she has faced huge challenges breaking into new frontiers. But that was only the tip of the iceberg. Her struggle also involved an employee jeopardizing the future of her company. Helen shares openly how this incident was overcome by an empowered culture within the company.

Interview Gems:

  • Know yourself and why you are doing the work you are doing.
  • Find a way to move into a direction, in your work or community life, that has a positive impact on the world.
  • In facing challenges that deeply trigger you, let go of personal baggage by pulling back to reconnect and see the big picture.
  • Powerful leadership within a business involves empowering and providing a strong support of employees and co-collaborators.


Helen’s Free Gift Upon Joining the Summit!

$20 Gift Certificate for Reflective Images Jewelry.

About Helen

Helen Chantler is the founder of Reflective Images Jewelry, the first and only certified Fairtrade Gold Jeweler in the US, selling uniquely crafted jewelry made with 100% recycled metal and ethically sourced stones, gems and jewels. For Chantler, jewelry is more than just fashion. It is about what is essential and real in life, and what can awaken us to beauty and connection in the world around us. Helen is one of the only jewelers aligning talismanic meaning with ethical sourcing, and at the same time supporting the continuation of artisanal craftsmanship that’s thousands of years old.

What are Your Takeaways? Share them using the hashtag #womenasgamechangers here:

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Amplify the Game-changer within and come to our “Women As Game Changers” Living Lab with Nell Newman of Newman’s Own Organics and other amazing game-changing women. This 2-day immersive, interactive and creative laboratory where you will roll up your sleeves and take a deep dive into your life’s work with some of the world’s most progressive, game-changing women.

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  • sustainable brands
  • health & wellness
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