California wants to lead on socially-conscious businesses

We are at the cusp of major positive change in corporate governance and corporate responsibility in California.

Behind us is the old way, the only way corporations in California and most other states have operated: Start a business and try to maximize profits for shareholders. Under this model, any notion of broad corporate social responsibility is subordinated – and legally trumped – by a fiduciary duty to make as much money as possible.

In front of us is a new way: Start a business and do more than just maximize profits. Make positive contributions to the community, improve the environment and show a commitment to your employees and customers.


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