Never again will you have to answer the question “paper or plastic?” At this grocery store, they are eliminating all of it. Destined to become the first zero-waste, packaging-free store in the US, this Austin, TX start-up in.gredients says that it will carry “all the basic ingredients you need for life (and most recipes).”
“Most will perceive our competition as supermarkets, since we’re literally revising what grocery shopping looks like. But really, our competition is hyper-consumerism, which is just not sustainable long-term,” explains Brian Nunnery of in.gredients in an email to Fast Company. “If we were competing with supermarkets, we’d be setting up shop across the street from one. Instead, we’re targeting areas where folks don’t have easy access to good food–and are forced to buy unhealthy food out of convenience.”.