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A Feminine Response to Iceland's Financial Crash | Women of Green

A Feminine Response to Iceland’s Financial Crash

Halla Tomasdottir has been instrumental in rebuilding Iceland’s economy since its collapse in 2008. Her passion is releasing the incredible economic potential of women’s ways of doing business. You can read her recent interview with Women Of Green here where she talks about balance, responsible profit, and the power of ‘both/and’ rather than ‘either/or’.

Halla Tomasdottir is the co-founder and chairman of Audur Capital, an Investment firm focused on putting feminine values into finance. Halla was previously the Managing Director of the Iceland Chamber of Commerce. She was a key member of the foundation of Reykjavik University as a founder and director for executive education and women entrepreneurship as well as an assistant professor and board member. Halla spent 10 years in the USA where she started her career first with M&M/Mars and later she joined Pepsi Cola’s HR team. Halla has been a teacher and consultant for students and companies of all ages. Her main interests are in the areas of Organizational Behavior and Entrepreneurship.

Halla holds a Bachelors degree in Business Administration with an emphasis on Human Resource Management and an MBA in International Management from Thunderbird. She is a sought after speaker for international conferences and events. She was a speaker at the first annual TEDWomen conference in Washington D.C., USA.

Halla is deeply interested in business, the economy and all aspects of our society. She enjoys few things more than a good conversation in great company. She is a family person, who is proud of all three of her children, Tomas (9) and Audur Ina (7) and her company Audur Capital (3).

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