The Emotional Journey of Green – show 17

Remember my Earth Day guest, Rebecca Harrell Tickell, the author of Hot Rich and Green? If you remember, the book revealed secrets that woman are using to get rich and save the planet. Well, I found my guest today in Rebecca’s book and she shares some of her secrets to her success including how connection with your community trumps “hard work” — and how being authentic was her competitive advantage over other “how to green up your whatever” businesses. I love Rachael’s honesty and transparency in this interview as she shares openly her own emotional journey in life, in business and in green.

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Me First, Planet Later? with Jacquelyn Ottman – show 16

Consumers buy over $200 billion of natural personal care and cleaning products, organic produce, hybrid cars, fair trade coffee, and the list goes on.

But gone are the days of buying green to save the planet. The green market is maturing and the name of the game is “Me first, planet later.” My guest knows this more than anyone. Jacqueline Ottman is a true pioneer in green marketing and the author of “Green Marketing: Opportunity for Innovation.” She has helped over 60 Fortune 500 companies such as IBM, 3M, and Nike – as well as the EPA’s Energy Star label find competitive advantage in this growing market.

As a green marketer myself, I have admired her from afar for years, I am thrilled to have her on Women Of Green to talk about where we are in green, and what’s to come.

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Blowing the Whistle: A Conversation with Carole Morison of film, FOOD Inc. – show 15

As I was watching Carole Morison in the Oscar nominated film, Food, INC, she instantly became a personal hero of mine. “This is not farming, this is mass production like an assembly line,” she said in the film. Carole, a Perdue chicken grower, was the only farmer brave enough to allow the film crew into the chicken house for all the world to see what’s really happening — how these animals are really being bred and what we’re really eating when we sit down to our family meal with a plump, juicy, stuffed chicken. If you haven’t seen the film, I promise you, what’s happening and what we’re eating isn’t finger licking good.

As a business woman, what blew my mind is a typical grower with two chickens houses has borrowed over $500,000 and earns about $18,000 a year. Not good. I asked her in our interview, “What DIDN’T you say in the film that you really wanted to?” Carole doesn’t hold back. You’ll want to hear this for yourself!

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